There are many differing opinions about how much time you should spend online marketing your business and it is easy to while away the hours thinking you are doing effective marketing. In reality, all too often the hours are spent chatting, drilling down through friends and colleagues Facebook walls and news feeds; tweeting about the weather or what is happening in your life at the specific moment in time; getting involved in discussions that have NOTHING to do with your business. It’s easy to do.
The solution is FOCUS.
Every business owner should have their own website; preferably in WordPress as this gives you so much in the way of blogging, dynamic content and search engine ‘stickiness’.
On your website you should say everything you want to say about your business, how you can assist your clients, what you do and how you do it. Put all of your testimonials there, show who your clients are and what you have done for them. Write some case studies but say it all in one place and make that place the ‘hub’ of your marketing effort.
WordPress has the facility to incorporate social media plugins which allow you and your visitors to share that content across the Internet to all of the social sites like Facebook, Twitter, LinkedIn etc. WordPress is free and with a little training, totally self manageable.
The time spent on all of the social sites can be greatly reduced but the value of your time greatly increased by focusing your effort on your website and blog.
It’s great to spend time online visiting and chatting but when you want to get serious about business, get serious about your own site and use social media marketing and search engines to direct potential clients your way.
It’s true that not everyone is online but seriously; enough are that it makes sense to have a very strong ‘focused’ presence.