A very good article has been viewed by over 12,000 titled ‘Why No Business Should Be Involved In Online Social Networking’.
Although not in direct response to that article I did write my own which somewhat counters the arguments expressed therein.
My article ‘The Value of FREE’ at:
suggests that in the new Web 2.0 climate and the ubiquitous nature of free digital products & services, both Social Networking AND Social Marketing are essential components of the new marketing mix.
Businesses grow through marketing their products and services but ‘Social Networking’ has definitely entered the social sphere. It may just be a case of semantics but my experiences through Biznik, Facebook, BNI and others have entered the realms of ‘social’.
My business markets itself utilizing social media websites but when I attend events, webinars, discussions boards, when I tweet, update my Facebook etc., I ‘personally’ am out there — that’s me and I am involved in Social Media Networking.
I am making personal connections that benefit me and that in turn helps both my business and hopefully the individuals and businesses which whom I have networked.
So my contention is that every business should be involved in online social networking and online social marketing… they are synergistic rather than mutually exclusive. What do you think?