Now that Larry Page has taken back control of Google (much like Steve Jobs did at Apple), the focus seems to be streamlining the whole operation and ‘social networking’.
Google has been worried (obsessed??) by Facebook for some time and hasn’t made much of an impact with its own social networking products to date; at least not in the major western markets.
Google is acutely aware of how much money Facebook is making outside of Google’s ‘sphere of search’.
Rumor is rife that Social Networking and Facebook are Google’s #1 priority; so much so that Larry Page has appointed Vic Gundotra SVP for Social Networks. The rumor mill has Google developing a network to rival Facebook with names such as Google Circles or Google Plus One.
The question is; how will it differ from Facebook? Will it be all about social or will it attend to the needs of business?
Many major companies now promote their businesses through Facebook rather than their own websites with advertisements that feature links like www.facebook.com/nike. More and more small businesses now feature their business pages on Facebook. So what are Google going to do about it?
And we all know that adage ‘When Elephants fight it’s the Ants that get hurt?’… so how will Google’s new look and refocus affect the smaller social networks?